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Privacy Policy

Why Lactum 3+6+?

When it comes to helping their children excel, lots of Filipino moms choose Lactum 3+6+. As a reliable milk formula that helps support children’s growth and development for over 30 years, Lactum 3+6+ is key in helping make sure kids can keep up—whether in school, at the playground, or in anything else they want to do!

No parent wants their child to be left behind. Lucky for them, Lactum 3+6+ is committed to help level-up their kids’ All-Around Development*. And even better, Lactum 3+6+’s new and improved formula is its most advanced yet—providing growing kids the appropriate support they need through their development years.

*with proper nutrition and stimulation

What’s New with Lactum 3+6+?

Lactum 3+6+ captured the attention of moms and kids this year with two major changes: it introduced all-new formulations, and a modern packaging to match!

Now, new and improved Lactum 3+6+ plain variant has 5x more DHA vs. previous formulation. With 20mg of DHA per serving of Lactum 3+ and Lactum 6+, both have the highest DHA level among all other economy milk brands, and even higher than some premium milk brands!

What makes having 5x more DHA in its new formulation important? DHA is a brain-boosting nutrient that helps support children’s brain development in these formative years. Now that there’s 5x more DHA (vs. previous formulation) in every glass, Lactum 3+6+ can help boost your child’s All-Around Development in Brain, Immunity and Bones along with proper nutrition and stimulation!

Aside from prioritizing All-Around Development, Lactum 3+6+ plain variant also adheres to global guidelines set by international health authorities, including the World Health Organization. That’s why the new and improved formula has 50% less sucrose compared to the previous formulation. This is in line with the WHO recommendation to reduce intake of free sugars such as sucrose for both adults and children. In turn, this helps reduce the risks of unhealthy weight gain and other non-communicable diseases later in life. And in response to the international expert recommendation to reduce serving size and calorie density of growing up milk formula, Lactum 3+6+ has also reduced the serving size of its plain variant from 50g to 40g. Even at a young age, children, with the help of their parents, should have the option to choose products that help support their proper nutrition in the long run, and Lactum 3+6+ addresses this with its upgraded formulation.

In grocery stores or online, one might also notice that the new and improved Lactum 3+6+ has a brand new look. This updated packaging design is able to highlight Lactum 3+6+’s superior nutrients and benefits across all sizes and variants, with a modern look and feel that’s a refreshing change on the display.

These improvements are a testament to Lactum 3+6+’s commitment to staying updated and relevant, especially to Filipino moms and their kids. The same way every glass of Lactum 3+6+ aims to help your child become lamang, even the brand itself is dedicated to keeping up with today’s fast-changing landscape.

New and Improved Lactum 3+6+: What’s in a Glass?

Lactum 3+6+ puts in a lot of care in its new formulation to ensure that it’s packed with all the right nutrients and ingredients to help support your child’s All-Around Development in Brain, Immunity, and Bones, with proper nutrition and stimulation.

With its most advanced formula yet, Lactum 3+6+ helps provide an adequate supplement together with proper diet and healthy lifestyle. Lactum 3+6+ plain variant has the following ingredients to help support your child’s development:

  • DHA (Docosahexaenoic Acid). Considered building blocks of the brain, this is a nutrient clinically-proven to help support the development and functioning of the brain. New Lactum 3+6+ has 5x more DHA vs. previous formulation at 20mg per serving to help support your child’s brain development, along with proper nutrition and stimulation.
  • Prebiotic Inulin. This is a type of prebiotic or non-digestible fiber that can help support a healthy digestive system. It encourages the growth of good bacteria in the gut, and healthy gut often reflects a healthy immune system.

New and improved formulations for Lactum 3+6+ choco variant are coming soon as well, so kids can enjoy the same benefits for their All-Around Development with a delicious chocolate flavor!

Thanks to these ingredients, every glass of Lactum 3+6+ can help support your All-Around Kid’s Immunity, Brain and Bone Development together with proper nutrition and stimulation!

Lamang Ba ang Lactum 3+6+ vs. Other Economy Milk Brands?

With 5x more DHA vs. previous formulation, how does Lactum 3+6+ plain variant compare against other staged milk formulas of the same range? This question comes naturally to mothers who want the best for their kids. No detail is too small when it comes to giving your child the support they need. Even the milk they consume every day can affect whether or not your child falls behind.

Based on information from the corresponding product labels in July 2023, Lactum 3+6+’s new and improved formula comes out on top in terms of DHA level, when compared to other brands in the market. With 20mg of DHA per serving for Lactum 3+ 6+, this formula has the highest DHA level in the economy staged milk category, and even comes out on top vs. some premium staged milk brands.

Here is a snapshot of Lactum 3+6+’s new and improved DHA levelf vs. other economy staged milk formulas in the market:

Lactum 3+ Plain vs. Other Economy Staged Milk for Above 3 to 6 Years Old:

*Based on information from the corresponding product labels in July 2023

Lactum 3+ now has the highest level of DHA in economy staged milk category for above 3 to 6 years old at 20mg per serving.

Lactum 6+ Plain vs. Other Economy Staged Milk for 6+ Years Old:

*Based on information from the corresponding product labels in July 2023

Lactum 6+ now has the highest level of DHA in economy staged milk category for 6 years old and above at 20mg per serving.

For moms who choose Lactum 3+6+ for their kids, they can be at ease knowing that the value of being “lamang” is more than just a message placed on advertisements. When it comes down to the numbers, Lactum 3+6+ outperforms all the economy staged milk brands and even some premium staged milk brands in terms of DHA level per serving. Supporting your child’s All-Around Development in Brain, Immunity, and Bones with proper nutrition and stimulation also offers more value for each peso—a unique benefit for both mom and child!

How to Prepare New and Improved Lactum 3+6+

The good thing about Lactum 3+6+’s upgraded formula is that it remains as simple to prepare as ever. Simply refer to the number of scoops indicated in the Normal Dilution Guide below, according to your child’s age:

Lactum 3+6+ Normal Dilution Guide:

The new and improved Lactum 3+6+ plain variant comes with 50% less sucrose level than its previous formula, in line with the international expert recommendation to reduce serving size and calorie density of growing up milk formula. Given the lower level of sucrose vs. previous formulation, the new Lactum 3+6+ formula is expected to be less sweet.

If you’re helping your child transition to the new formula and are concerned about their reaction to the change in taste profile, parents are also encouraged to help them through transition mixing.

This means combining the new Lactum 3+6+ powder with the previous formulation, diluting the taste and adjusting the ratio until they’ve grown accustomed to the new and improved flavor. Transition mixing can span 8 days or more, depending on your child’s taste and preferences. See the guide below for reference:

The Perks of Being a Proud LACTUMama!

With Lactum 3+6+, the benefits don’t just end with the product—there are lots of surprises, content, and even rewards in store for LACTUMamas and their All-Around Kids!

The official Lactum 3+6+ website gives you access to endless information that can help you guide, entertain, and grow with your child—from Nutrition and Diet Tips, ideas for Children’s Activities and Games, Parenting Dos and Don’ts, and more. These topics are created with the needs of Filipino families in mind, from in-depth guides that cover a wide range of topics, to more bite-sized content you can refer to on-the-go!

Plus, with your child’s All-Around Development as its main focus, the kind of content Lactum 3+6+ produces are also centered around this. Supporting kids’ Immunity, Brain and Bone Development, especially with today’s rapid changes, has become a challenge for parents all around the country. And now that many are encouraged to remain indoors, even adapting to remote learning for their kids, Lactum 3+6+ provides informative and relevant content that can help your child grow, learn and be lamang, even while at home!

Discover All-Around Development

There are also official Lactum 3+6+ recipes for you and your little one to enjoy together—from breakfast ‘til dinner, even to snacks and dessert! Get creative at home and let Lactum 3+6+ give your whole family a bonding experience like no other, with creative and even unexpected dishes that everyone can try! All this you can navigate in one tap through the Lactum 3+6+ website.

Recipes

And on social media, Lactum 3+6+ Philippines’ presence on Facebook gives you real-time updates on products, promos, fun content, Facebook Lives and more, for you and your child to scroll through.

Aside from that, you can also count on Lactum 3+6+ to be accessible, wherever you are. Lactum 3+6+ products are now available at just a click away on your favorite e-commerce sites, such as Shopee, Lazada, Nutrihealth, Watsons, and even Facebook Messenger; and can be delivered straight to your door. That’s on top of being easily available in supermarkets and grocery stores nationwide!

There are also lots of exclusive deals, promotions, and discounts to watch out for online, from exciting monthly discounts on the Double Double Sales, partnerships with supermarkets, drugstores, and other online stores, to surprise promos and many more treats!

While mom and dad support their kids’ All-Around Development by choosing Lactum 3+6+, Lactum 3+6+ is also there to support the parents’ journey as they bring up their little ones. With years of experience in the market, Lactum 3+6+ has never wavered in its dedication to help Filipino parents raise kids who are lamang in whatever they set their heart to—that’s why, for over 30 years, Filipino moms choose and trust Lactum 3+6+ time and time again.

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Privacy Policy

Mead Johnson Nutrition (Philippines), Inc. (“MJN PH”) Website (“MJN PH Website”)

Effective Date: 28 August 2019

Purpose of This Privacy Policy

Mead Johnson Nutrition Company respects the privacy of its customers, including users of the MJN Website, and understands that information about you, your health, and your health care is sensitive. The personal information controller, Reckitt Benckiser Group PLC and its affiliates, will not sell or rent your personally identifiable information to third parties, except as provided in the Transfer of Control section of this Privacy Policy. Reckitt Benckiser Group PLC and its affiliates developed this Privacy Policy to provide information about our practices regarding the collection, use, and disclosure of information that you may provide. Please read this Privacy Policy before submitting your personally identifiable information to the MJN Website. By submitting your personally identifiable information to the website, you acknowledge that you understand and agree to the terms of the Privacy Policy. For the purposes of this Privacy Policy, the term “personally identifiable information” shall mean information about an individual that, directly or indirectly, identifies that individual. Examples of personally identifiable information include, but are not limited to:

  • Name
  • Address
  • Date of birth
  • Account number (e.g., bank account, credit card)
  • Biometric information (e.g., fingerprint)

Information Voluntarily Provided by Website Users

While you can visit most of the MJN Website without providing us with any personal identifiable information, in order to access some sections of the MJN Website or when you wish to communicate with us and require a response, the MJN Website will capture some contact information. This information includes your name, address, and contact information. We require your information so we may respond to your questions or communicate with you, in accordance with and to the fullest extent as allowed by law.

We will let you know how we will use such information (example marketing purposes) before we collect it from you and only with your permission (obtained via form, chat, email, social media pages and/or telephone call) will use it for the same.

If you do not want to us to use this information to make further contact with you beyond fulfilling your requests, or if you provide your consent but later on change your mind and decide to withdraw consent, please let us know by contacting us here or calling us at Tel. No. (02)5841-8222 or Toll Free No. 1-800-1-888-5861 (outside Metro Manila), Monday – Friday, 9am-6pm.

Some of the content (articles, tools, features etc.) on the MJN Website is accessible only and upon sharing your name, address, and contact information. It is your discretion to provide such information but not sharing this information will limit your access to such content.

Update, Correction, Sharing and Retention of Personally Identifiable Information

By using the MJN Website you consent to our use of your personally identifiable information for purposes of marketing, promoting, and/or selling products manufactured, sold and/or distributed by Reckitt Benckiser Group PLC and its affiliates. You have the right to withdraw such consent at any time. You can update your options to receive such information via opt-out instructions at the bottom of any email from us. Alternatively, you may update or correct your personally identifiable information or opt-out from our mailings and other services that you may have previously requested, by contacting us here or calling us at Tel. No. (02)5841-8222 or Toll Free No. 1-800-1-888-5861 (outside Metro Manila), Monday – Friday, 9am-6pm.

You also have the right to file a complaint with the National Privacy Commission, for any violation of your privacy rights.

MJN wishes to inform you that your personally identifiable information may be disclosed to Reckitt Benckiser Group Plc and/or Affiliates and/or third parties which may be located outside of the Philippines to process such data to facilitate the declared purposes for which we collected them. We ensure that personally identifiable information is processed by any such party(ies) in accordance with Philippine law.

We will retain your information only for as long as necessary for the declared purposes for which we collected them, as well as for the establishment, exercise or defense of legal claims, for other legitimate purposes, or as provided by law.

Use and Disclosure of Non-Personally Identifiable Information

Non-personally identifiable information refers to questions, comments, ideas, or suggestions within our website or our social media pages. Such information will not be treated as confidential.

Reckitt Benckiser Group PLC and its affiliates will be free to use such information for any internal marketing, internal research, or customer service purposes at its sole discretion. By providing such information to Reckitt Benckiser Group PLC and its affiliates, you understand that MJN has no obligation to you whatsoever regarding that information or any relationship has been created between MJN and you as result of the provision of such information.

Use of Cookies and Web Beacons; Web Tracking

Cookies and Web Beacons

We store some information on your computer or device using a technique your browser supports called “cookies.” The cookies are used for a variety of purposes, including but not limited to: helping you sign in (e.g., remembering your user ID if you enroll or register), remembering some of your customized user preferences (if elected), and helping us better understand how people use our websites. In some cases, this information will help us tailor content to your interests or help us avoid asking for the same information when you revisit our websites. To disable or limit the use of cookies, please refer to the options provided by your Internet browser. If you do so, however, some pages on our websites may not work properly.

We also allow third-party companies described in the “Web Tracking” subsection below, to collect certain information when you visit our website. These companies may use non-personally identifiable information during your visits to this and other websites to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or a third party web beacon to collect this information. A web beacon is a clear image or pixel tag in Graphics Interchange Format (GIF) that we (as well as other companies) place on pages of our website to allow Internet advertising or audience measurement companies to help us analyze our advertising campaigns and general usage patterns of visitors to our websites.

If you prefer that we do not collect non-personally identifiable information about your website visits for the purpose of delivering targeted advertising, you may opt-out by visiting the “Web Tracking” subsection and clicking on the links to these third-party companies.

Web Tracking

When you visit our website, our third-party advertising partners and analytics providers may collect information about your online activity on the website and on third-party websites. These providers may set web tracking tools (e.g., cookies and web beacons) to collect non-personally identifiable information regarding your online activity. In addition, our advertising partners may use this information to deliver advertisements to you when you visit third-party websites within their networks, as described above.

To read more about the technologies used by our partners and their linking capabilities, if applicable, please refer to their websites listed below:

By continuing to browse on our website, you accept the use of cookies and non-cookie technologies to provide you with tailored content and advertising across websites and for the processing of data about you by our third-party advertising partners in the manner and for the purposes set out below. You may opt-out of these service by following the instructions set out on these partners’ websites.

Partner Purpose Details Opt-Out
Google Analytics Google Analytics uses “cookies” to analyze how users use our website. Google utilises data collected to track and examine the use of our website, which is then used to prepare reports and its activities and share them with other Google services. Google may use the data they collect to contextualise and personalise the advertising on its own network. Link Link
Facebook Facebook pixel records information about your browsing activity, which it sends to Facebook, along with a hashed version of the Facebook ID and the URL viewed, to serve ads on Facebook relevant to your browsing behavior. Facebook also delivers advertisements to website visitors based on hashed version of email addresses which are not personally identifiable. Link Link
Google Marketing Platform Google Marketing Platform's cookies and pixel supports delivery of advertisements to retarget visitors of our website, or advertise to new audiences similar to those who had visited our website, on Google’s own network. Google may use the data they collect to contextualise and personalise the advertising on its own network. Link Link
Criteo Criteo is a technology partner that we work with that collects and processes information about your browsing activity on our website in order to show you advertisements of our products and/or services, on third-party websites and apps. Link Link

Web Server Logging and IP Addresses

With or without cookies, our websites keep track of usage data, such as the source address that a page request is coming from (i.e., your IP address, domain name), date and time of the page request, the referring website (if any), and other parameters in the URL (e.g., search criteria). We use this data to better understand website usage on the whole and to determine which areas of our websites users prefer (e.g., based on the number of visits to those areas). This information is stored in log files and is used by Reckitt Benckiser Group PLC and its affiliates for statistical reporting. We confirm, we are unable to identify any individual through any such information whether it is looked at individually or in an aggregated manner.

Security

We take reasonable precautions to maintain the protection of personally identifiable information collected through our websites and used in accordance with this Privacy Policy. In addition to technical safeguards, we also use physical controls and procedures to safeguard your personally identifiable information. However, we cannot guarantee that it is completely secure from people who might attempt to evade our security measures or intercept transmissions over the Internet. By providing your personally identifiable information, you are agreeing to accept our security measures as described above.

Transfer of Control

Circumstances may arise where we, pursuant to legitimate interests, decide to reorganize or divest part or all of our business or a line of our business, including our information databases and websites, through a sale, divestiture, merger, acquisition, or other means of transfer. In any such circumstance, personally identifiable information may be shared with, sold, transferred, rented, licensed or otherwise provided or made available by us or on our behalf to actual or potential parties to, and in connection with, the contemplated transaction (without your consent or any further notice to you). In such circumstances, we will seek written assurances that the personally identifiable information of our customers will be protected appropriately.

Law Enforcement

In rare situations, we may be required by court order or other legal or regulatory process, or as otherwise required by law to divulge personally identifiable information to law enforcement authorities, the courts, or regulatory authorities. Reckitt Benckiser Group PLC and its affiliates will cooperate in responding to such requests, in accordance with the regulatory or legal process, and will take appropriate measures to ensure that the requester understands the sensitive nature of any personally identifiable information they receive.

Changes in Our Privacy Policy

MJN may at any time revise this Privacy Policy by updating this posting. We will notify you prior to the changes becoming effective.

Privacy Policies Governing Linked Websites

As a convenience to our visitors, the MJN Website contain links to other Websites that may offer useful information. The Privacy Policy described here does not apply to your use of those other Websites. Before using the linked Websites, please review their Internet privacy statements to understand how they use and protect personally identifiable information.

Online Privacy for Children

MJN is committed to protecting the privacy of children. MJN does not intend to collect personally identifiable information from persons under 18 years old. If a child has provided us with personally identifiable information without the knowledge and/or consent of the parent or guardian, the parent or guardian of that child may contact us.

Questions

If you have any questions about this Privacy Policy or other aspects of privacy on our websites, please contact us: (details below are from the pack)

Mead Johnson Nutrition (Philippines) Inc., 2309 Don Chino Roces Ave., Makati City 1231 Philippines

Tel. No. (02)5841-8222

Email: meadjohnson.cares4u@mjn.com

 

 

 

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